adobe color picker won't change to wheel

Think of tints and shades as the offspring of the base colors on the wheel. Understand this, while a complementary palette will include colors across from each other on the color wheel, that doesn’t mean you can ONLY use the base colors on the wheel. Marianne at Design Your Own Blog uses an aqua and apricot pairing for her complementary branding color palette, along with some tints and shades of each of those colors. Here are two real world brand examples of complementary branding color palettes. One is warm, one is cool, and together the two ‘opposites’ bring out the best of each other. In terms of our Love Connection analogy think of a complementary color palette as a case of opposites attract. You can use the base colors, like purple and green, or you can use tints and shades of those two colors. This type of palette is one of the most recognizable because of the organic complementary qualities of the two colors. It’s THE authority on color relationships no matter where you’re using color.Ī complementary branding color palette features colors directly across from one another on the color wheel. This is the same color wheel that graphic designers, interior designers, and fashion designers use. HERE IS THE TYPICAL 12 SPOKE COLOR WHEEL. I want happily ever after for you and your color palette, so let’s hit the wheel. Like any relationship, on paper your branding color palette might look like a match made in heaven (don’t they all at the beginning) when it’s really more like a May to December romance. Your brand identity should be made up of digital assets that WORK, not just pretty shit that makes you gush, and your color palette is no exception!Īs we go through the palettes, I’m going to take you for a spin around the color wheel and play a little Love Connection because colors have relationships. That’s what your bedspread and throw pillows are for.

I hate to burst your color loving bubble (it really is such a cozy bubble) but not all color palettes are created equal when it comes to branding.Ĭreating a kickass branding color palette for your brand isn’t just a matter of personal taste or favorite colors.

Adobe color picker won't change to wheel